- Institute’s Mission
The Institute is an academic educational organization and the first high institute specializing in media in Lower Egypt and Matrouh. The institute’s mission is to prepare graduates and media researcher knowledgeably qualified and able to hire – and professionally – the latest communication and information technologies in the fields of print and electronic online journalism; radio and television; public relations and advertising; able to compete locally, across the Arab region and internationally, within a framework of moral commitment consistent with the values and morals of the Egyptian and Arab society.
To provide a model of media qualification (in terms of education, training and research); consistent with the current developments in the media industry and in line with the world’s media education systems, of quality educational service. It covers the gap resulting from the lack of integrated media institutes in the Alexandria – Behira – Matrouh governorates.